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Case Study | Service Business

Challenge

While working with a Chicago service based business, we dove into the weeds and found that they were unprofitable and at 100% capacity. There were a few structural issues as far as services, pricing, and fulfillment that we looked at as well.

Solution

We cut out 60% of the existing client base that was unprofitable, simultaneously upselling select services to the already profitable clients and cutting unnecessary internal expenses that were only used for those unprofitable clients.

Results

This resulted in a 300% increase in profit, opening up 60% of the total capacity to take on new clients, and this served to boost team morale and performance.

ABOUT US

Based out of Chicago, IL. Shipwright Consulting Group, LLC has over 20 years of experience helping businesses with their sales and marketing.

Jay Moeller

Owner/ Partner

Jay is a seasoned higher education leader and sales consultant dedicated to delivering exceptional outcomes for clients. With a proven track record of motivating teams and exceeding goals, he excels in cross-departmental collaboration to achieve true organizational success. Known affectionately as "Coach Jay," Jonathan is passionate about unlocking individuals' full potential, both personally and professionally, while leveraging his acumen in sales consulting to drive growth and efficiency.

Asa Naselli

Owner/ Partner

With years of experience in marketing, sales, and operations, Asa has learned that three principles are key to a successful engagement: Centralized Communication – Ensuring seamless collaboration with clients and internal teams, Exceeding Expectations – Delivering fulfillment that goes beyond the standard, Genuine Care – Building relationships founded on trust and respect for clients who entrust their goals to his expertise. As a follower of Jesus, a husband, and a father, Asa’s values of integrity, tenacity, and a deep love of learning shape every aspect of his work. These principles have been instrumental in driving success for his clients and fostering meaningful, long-term partnerships.

How We’ve Helped Our Clients

At Shipwright Consulting Group, LLC, we take pride in helping our clients achieve exceptional results. We approach each client relationship with the utmost care and attention, ensuring their businesses grow effectively and efficiently. We act as trusted guides, providing strategic direction and expertise to help our clients navigate challenges and stay on course for sustained success.

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Increase In Profit

(Sales Consulting)

$0M

Increase In Revenue

(Marketing Consulting)

0%

Increase In Revenue

(Sales Consulting)

OUR SERVICES

Full Service Integrated Marketing

Marketing Consulting

Sales Consulting

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